About
Introduction
I’m Rick van Willigen and I live in Rotterdam. I have 10+ yrs of experience in digital innovation.
Hi there, my name is Rick van Willigen and I'm a digital innovator. I developed myself mostly in leadership, design, marketing and tech. My passion is enhancing the CX. Finding value in data by measuring data from feedback. Enhancing sales funnels, leading organizations to next the level of customer experience. Finding valuable insights and acting on it feels very rewarding. In dept user research, mapping views on the current and expected customer experience. I am the owner of lov.nu which presents an overview of my portfolio as a freelancer. At the moment I am developing new tools for mapping the CX and sales funnels for any business online. In every step in the funnel, a lead should be ready to become a customer. As a marketeer you want to identify the value engagement in any step of the funnel or journey. With fears of competition and developing markets, continuing to develop new possibilities in the current CX is essential for the existence of every brand today.
I help organizations to stay ahead on their journey to become future-proof.
Converting research to insights and value, implementing tech, creating design, leading automation, measuring conversion, optimizing funnels, creating mailings for 500k+ customers, advising on implementing AI in your CX and doing daily business such as paid marketing, creating banners, shooting and editing videos I do that as an employee or as a freelancer. In my family, being a digital nomad is not uncommon. One of my brothers owns a marketing agency in the city of Rotterdam named Wedigify. A strategic & data-driven e-commerce agency from Rotterdam, specialized in Magento webshops. If you are looking for real impact online, contact us for free.
Background
History
After I Graduated in 2014 from the Hogeschool Rotterdam I received a Bachelor Degree in Communication and Multimedia Design. During my honors program, I realized quickly that I wanted to know more about coding and marketing. I started to read books about influencing human behavior in games and how persuasive design can convince. The subject on which I graduated was personal content. How does the creation of personal content affect today's companies? Users comment and create all the time online. Users are engaging with UGC, reviews, shorts and more. How should we approach the best matchmaking between all stakeholders and an organization? How can we influence goodwill and human behavior through a product or a service characteristic? A big part of how people and users are getting involved is identifying what the organization should be representing. Users want to see values that comply with their own identity, proposition and values. Managing expectations, engaging with tech, measuring how they feel and think about using it. The experience creates value and users like to express that online.
Skills & Services
Experience
Enhance & Automate CX
I help brands to stay ahead with research, tech, design, automation, AI and marketing. Improve and automate the customer journey! Transform leads to loyalists. As a tech expert, I am mapping new insights and actions to improve costs, touchpoints, experiences and future possibilities.
CX Research
Leads to loyalists
Customer Journey
Mapping CX
Tech & AI
CX + AI = Automation
UX & CX Design
Next level content
Editing movies
Paid Marketing
Strategy & Innovation
Current processes can be old and outdated. The experience is losing customers and loyalists by the day. Old customers are creators of UGC for competitors. The competition has improved or the market is fragmented. A real battle emerges to win the new and holding the existing customers.
Measure Conversion Funnel
Actionable Marketing Data
Website Functions
Reporting Dashboard
A & B testing
Proposition design
Persuasive design
Innovation portfolioshop
User Research portfolioshop
Mapping Engagement
Research Values
Organisation & Change
Staff and managers can be very valuable and challenging, depending on the dynamics of the organization and market. Implementing change is not always appreciated. Not everybody wants to change their way of working, but investors want to see a better ROI. Financial directors, see opportunities.
Innovation portfolioshop
Research Values
User Research portfolioshop
Mapping Engagement
Managers Awareness portfolioshop
Staff Awareness portfolioshop
Possibilites portfolioshop
Chewable Change
Onboarding Process
Bit-size Transition
Measure Results
Loyalty
Loyalty is becoming bigger and bigger. It is the engine for growth. Keeping a high retention rate can be a challenge. To keep the target group engaged, it is essential to analyze data research and map it over time. Have realistic forecasts and benchmarks for next month or next year. Split customers into smaller groups and use retention rates to tailor fit campaigns. This approach can be very successful when executed properly, especially for first timers. You want to engage them to come a second time.
Loyalty Research
Leads to loyalists
Loyalty Programs
Automation = Loyalty
Tailor made campaigns
Data research
Data dasboard
Engagement rates
Target Groups
Marketing Expert
The process of marketing involves building meaningful experiences and relationships with potential and existing customers. I am ready to foster connections at every stage of the marketing and sales funnels in any channel. Nurturing begins with engaging people into change and creating the feeling, "Yes, that is my kind of brand, I am proud to be a part of that." In every marketing phase, a lead should be ready to become a customer by identifying values of becoming a potential loyalist and brand ambassador in the future.
Paid Marketing
Lead nurturing
Retargeting
Sales Funnel
Measure Conversion Funnel
Actionable Marketing Data
Reporting Dashboard
A & B testing
Marketing story intelligence
Ambassador marketing
Sustainabilty
In collaboration with Circuit Corporate Clothing, I got the assignment to do research and design a document on how to approach the sustainability of wearing new 100% sustainable corporate clothing for ASML. How do the employees need to communicate sustainability based on the properties of fabric and portfolioing in custom uniforms? How to create awareness to know why certain choices were made. Which effect this will have in the future and how do employees communicate and express this to their clients and colleagues.
ESDN
Sustainable Development Goals
Sustainability strategy
Environmental
Social & Communities
Ecosystem
Stakeholders
Governance
Climate and Energy
Circular Economy
Processes & Policies
Conserving & Protecting
Trending in my CX scope is Sustainabilty and AI
To be a sustainability leader, we must drive progress towards a sustainable society. This means enabling ground-breaking technology that solves some of humanity’s toughest challenges. To approach chewable and bite-size change, can be a real balancing act for innovation and sustainability. Getting all stakeholders onboard is a delicate process.
Tags
#Leadership #Communication #Conversion #Funnel #CX #UX #Customerjourney #Growthhacking #Brandstrategy #Loyalty #Innovation #Creativity #Organisation #Marketing #Research #Mapping #Automation #Retail #B2B #Editing #Paidmarketing #Actionabledata #Reporting #Persuasivedesign #Change #Leadnurturing #Sustainability #Testing #Leads #Ambassador marketing #Coding #Sustainability
I can’t wait to share my experience with you
Unlock your possibilites today. The list of brands and companies that I have direct or indirectly worked with.
embrace changeenhance the customer experience
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